judging
Judging for the mediaFRESH’10 Awards shall be by a panel of judges who are recognized for their leadership and expertise in the Digital Media field, with a specialization in one or more media types. Judges shall not be residents of the Province of Alberta, to ensure their impartiality with regard to all entries.
The Judging Co-Chairs shall be Brian Traynor, of Mount Royal College and Mark Ruthenberg, President of FoundLocally.com and previous Past-President of Digital Alberta who may not judge the works but will provide any requested guidance to all the judges.
In the Preliminary Round, judges will focus on a particular content area so that the professionalism and creativity of the works can be judged by those best understanding that medium. This will also speed up preliminary judging to having a smaller group filter through a large number of works to provide their judgment of up to five eligible finalists in each class and division. Each division shall have five finalists. If works are not of a quality to be worthy of an award, regardless of actual number of entries, then the judges in round one can shall determine that the number of finalists in that category may be less than five. The judges may determine a category to be without entries of sufficient quality to warrant a winner. In the Second Round, all judges shall determine the ranking of finalists to determine the winner in each category.
Judging Criteria
1. Marketing goals and purpose
Definition of the communications need and how the digital medium helped achieve the client objectives.
2. Interactivity and user-friendliness
Definition of the audience, and the appropriateness of their experience.
3. Information design and navigation
Demonstrated understanding of the audience demographics, their needs and appropriateness of the selected medium. Quality and clarity of execution.
4. Visual design
Aesthetics, visual interface design and overall look and feel of the project, as well as its originality and creativity
5. Programming and technical aspects
Appropriate and creative use of the medium and tools. Cross-platform and cross-browser compatibility.
the judges
Bram Timmer
Bram Timmer is a Dutchman residing near the majestic rocky mountains of Canada.
He is a freelance Art Director & Designer working under the alias Beside, as well as a Director & Photographer under the alias Aside.
Bram applies his creativity across a variety of media, including: web and interactive; print and packaging; immersive and e-learning; motion and illustration; film and photography.
His innovative design efforts have brought him international acclaim.
Kerry Stauffer
Kerry Stauffer is the Executive Director for Film & Media at The Banff Centre. Film & Media encompasses digital film, television, interactive media, audio, The Banff New Media Institute and The Banff Mountain Film Festival. Under Kerry’s leadership, these areas offer multidisciplinary artist residencies and programs, creative training and presents the flagship Banff Mountain Film Festival which celebrates mountain culture and adventure in film.
Dante Anderson
Dante is a veteran of the video games industry with nearly 15 years of product development and technical project management experience. As a Senior Producer for GT Interactive, Dante oversaw the development of such best-selling titles as the one million plus seller Duke Nukem: A Time to Kill, Nam/Napalm and WWII GI. Previously, Dante was a member of the Saturn Launch Team at Sega of America where he produced showcase titles Panzer Dragoon and Clockwork Knight. At KUMA, Dante directs all production-related activities for the growing episodic game network, leading a mix of creative and technical talent to deliver free, high-quality video games and machinima in regular episodes. The games are primarily next-gen PC titles built on Valve's Source engine but Kuma also makes lighter Flash games and award-winning machinima. The front-line titles include original products Kuma\War and The DinoHunters plus licensed titles ShootOut! and Dogfights from the History Channel and The Kill Point from Spike TV. Animal Planet is creating a TV series based on original Kuma game IP -- both the game and show be released in January 2010.
Dante currently consults and speaks on a regular basis on iphone development and game/new media product integration and strategy.
Dante has a Bachelor of Commerce degree with a Major in Computer Science from McGill University.
Gilbert Vanburen Wilkes IV
Gilbert is a PhD Rhetorician who specializes in online discourse. He is an assistant professor at Royal Roads University BC and is the current holder of the Ralph Klein Chair in Media Studies at Mount Royal University, AB
Dean of the MRU Faculty of Communication Studies, Marc Chikinda says: "Wilkes brings with him a special insight into the effects computer-mediated discourse is having on the way we are speaking one-to another on a whole range of levels — be they through social media such as e-mail, blogging, Twitter and other forms of electronic communication.”
Leslie Warren
Leslie is the Economic Development Officer for Vulcan Business Development Society (VBDS), which encompasses seven municipalities within Vulcan County borders. The Vulcan area is known for its agriculture production, recreation areas and of course, the Star Trek theme, which entices many to visit the Town of Vulcan. VBDS is excited about its’ relationship with Digital Alberta (through the Vulcan Innovation Project) in bringing new opportunities using digital media to our community. Check out www.vulcancountyhistory.com, which is just being developed.
Martha Burkle
Dr. Martha Burkle is the CISCO Chair in e-Learning at SAIT Polytechnic, Canada. Her work has been dedicated to advancing research on the implementation of information and communication technologies for the improvement of teaching and learning. Her main research interests lie in the area of the design and use of virtual environments for learning, learning pedagogies and styles, and the influence of technologies in cognitive abilities. She has been involved in a number of research projects for e-learning exploration in development contexts, testing the impact of mobile technologies in just in time training, and the use of virtual environments to facilitate hands-on learning. She has organized and chaired international conferences and workshops in the area of technologies for development and is the Associate Editor of the Canadian Journal of Learning Technologies. Dr. Burkle received her PhD in Technology Policies and Higher Education in 2003 from Sussex University in the UK.